This online program explores global markets, consumer behavior, branding, and social media, giving you a solid foundation in marketing. You’ll develop an understanding of market trends and strategies using both creative and data-driven approaches that will help you contribute to an organization’s goals.
Credit Hours: 120 | Transfer: Up to 90 Credits | Tuition Cost
The B.S. in Marketing program provides a strong foundation for individuals who want to work in the fast-paced world of marketing. Students will gain a thorough knowledge of consumer behavior, branding, social media management, global marketing, and more.
Updated in 2021 with fresh course topics that align with today’s digital marketing environment, including: Agile Marketing, Digital Design and Usability, and Digital Storytelling and Brand Management.
Potential Careers:
- Marketing Specialist
- Content Creator
- Survey Researcher
- Public Relations Specialist
- Event Planner
- Sales Manager
- Advertising and Promotions Manager
- Search Engine Optimization Specialist
- Brand Manager
Course Highlights
- Agile Marketing
- Fundamentals of Design
- Principles of Marketing
- Marketing Research
- Social Media Marketing
- Digital Storytelling and Brand Management
- Digital Advertising
- Marketing Design and Usability
- Writing for Visual media
- Introduction to Data Analytics
…and more!
Why UNH CPS?
- Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
- Available fully online with select on-campus courses.
- Affordable tuition.
- Nationally ranked online programs.
- About 89% of our students are transfer students. Making the most of your transfer credits is our specialty.
- Career advising is available to all students and alumni. We also extend this service to those considering their college options.
- Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
- We’re experts at assessing credit toward your undergraduate degree – not only from previous college coursework, but also for other college-level knowledge demonstrated outside the traditional classroom.
Whether you completed your associate degree or took a few courses, we have experience working with community college students nationwide and we are experts at maximizing your transfer credits. We are proud of our formal partnerships to support community college graduates through our Transfer Pathways.
Students pursuing an associate degree at a New Hampshire community college are encouraged to explore our Transfer Pathway below.
- Completion of our free, online application for admission
- High school diploma, completion of a high school education in a homeschool setting under state law, or demonstrate high school equivalency.
- Successful completion of one of the following exams will be required for demonstrating high school equivalency: the GED, HiSET, or TASC
Curriculum & Requirements
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS ÌÇÐÄÊÓƵ undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.
Sample Course Sequence
| First Year | ||
|---|---|---|
| Fall | Credits | |
| ´¡±Ê³§°ÕÌý405 | Career Development and Planning | 2 |
| °ä²Ñ±Ê³¢Ìý402 | Excel | 2 |
| ·¡±·³ÒÌý420 | The Writing Process | 4 |
| ²Ñ°°ÕÌý510 | Principles of Marketing | 4 |
| General Education Course | 4 | |
| Ìý | Credits | 16 |
| Spring | ||
| COMÌý460 | Interpersonal Communication and Group Dynamics | 4 |
| CRITÌý501 | Introduction to Critical Inquiry | 4 |
| MTHÌý402 or MTHÌý504 or MTHÌý510 | Math for Our World or Statistics or Pre-Calculus | 4 |
| General Education Course | 4 | |
| Ìý | Credits | 16 |
| Second Year | ||
| Fall | ||
| ARTÌý512 | Fundamentals of Design | 4 |
| COMÌý480 | Visual Communication | 4 |
| MGMTÌý569 | Budget Management | 4 |
| Elective | 4 | |
| Ìý | Credits | 16 |
| Spring | ||
| DATÌý510 | Introduction to Data Analytics | 4 |
| MKTÌý517 | Consumer Behavior | 4 |
| General Education Course | 4 | |
| Elective | 4 | |
| Ìý | Credits | 16 |
| Third Year | ||
| Fall | ||
| CRITÌý602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| MKTÌý600 | Social Media Marketing | 4 |
| MKTÌý612 | Agile Marketing | 4 |
| MKTÌý615 | Digital Storytelling and Brand Management | 4 |
| Ìý | Credits | 16 |
| Spring | ||
| COMÌý647 | Writing for Visual Media | 4 |
| Elective | 4 | |
| MKTÌý618 | Sales Management | 4 |
| MKTÌý723 | Marketing Design and Usability | 4 |
| Ìý | Credits | 16 |
| Fourth Year | ||
| Fall | ||
| IDISÌý601 | Interdisciplinary Seminar | 4 |
| MKTÌý645 | Marketing Research | 4 |
| MKTÌý720 | Digital Advertising | 4 |
| Elective | 4 | |
| Ìý | Credits | 16 |
| Spring | ||
| MGMTÌý795 or MGMTÌý797 or MGMTÌý798 | Integrative Capstone: Industry-Based Internship or Integrative Capstone: Industry-Based Project or Integrative Capstone: Strategic Management Experience | 4 |
| Elective | 4 | |
| Ìý | Credits | 8 |
| Ìý | Total Credits | 120 |
Degree Requirements
General Education Program Requirements
A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only 8 credits overlapped between the Major and Minor.
All General Education requirements, including CRITÌý602 Advanced Critical Analysis and Strategic Thinking and IDISÌý601 Interdisciplinary Seminar, must be taken prior to the capstone.
| Code | Title | Credits |
|---|---|---|
| ·¡±·³ÒÌý420 | The Writing Process | 4 |
| COMÌý460 | Interpersonal Communication and Group Dynamics | 4 |
| COMÌý480 | Visual Communication | 4 |
| CRITÌý501 | Introduction to Critical Inquiry | 4 |
| Select one of the following: | 4 | |
MTHÌý402 | Math for Our World | |
MTHÌý504 | Statistics | |
MTHÌý510 | Pre-Calculus | |
| 4 | ||
| 4 | ||
| 4 | ||
| CRITÌý602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| IDISÌý601 | Interdisciplinary Seminar | 4 |
| Total Credits | 40 | |
Writing Program Requirements
All bachelor's degree candidates are required to complete four writing intensive courses as part of the University as follows:
| Code | Title | Credits |
|---|---|---|
·¡±·³ÒÌý420 | The Writing Process | |
One Writing Intensive course in the Major | ||
One Writing Intensive course at the 600-level or above | ||
One Additional Writing Intensive Course | ||
Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.
Major Requirements
Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRITÌý602 Advanced Critical Analysis and Strategic Thinking and IDISÌý601 Interdisciplinary Seminar. Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.
| Code | Title | Credits |
|---|---|---|
| Major in Marketing | ||
| Foundation Courses | ||
| ´¡±Ê³§°ÕÌý405 | Career Development and Planning | 2 |
| ARTÌý512 | Fundamentals of Design | 4 |
| °ä²Ñ±Ê³¢Ìý402 | Excel | 2 |
| MGMTÌý569 | Budget Management | 4 |
| ²Ñ°°ÕÌý510 | Principles of Marketing | 4 |
| Intermediate Courses | ||
| COMÌý647 | Writing for Visual Media | 4 |
| DATÌý510 | Introduction to Data Analytics | 4 |
| MKTÌý517 | Consumer Behavior | 4 |
| MKTÌý600 | Social Media Marketing | 4 |
| Advanced Courses | ||
| MKTÌý612 | Agile Marketing | 4 |
| MKTÌý615 | Digital Storytelling and Brand Management | 4 |
| MKTÌý618 | Sales Management | 4 |
| MKTÌý645 | Marketing Research | 4 |
| MKTÌý720 | Digital Advertising | 4 |
| MKTÌý723 | Marketing Design and Usability | 4 |
| Integrative Capstone | ||
| MGMTÌý795 | Integrative Capstone: Industry-Based Internship | 4 |
| orÌýMGMTÌý797 | Integrative Capstone: Industry-Based Project | |
| orÌýMGMTÌý798 | Integrative Capstone: Strategic Management Experience | |
| Total Credits | 60 | |
Electives
Open electivesÌýare coursesÌýstudents will need to take in addition to their general education and major requirements in order toÌýsatisfy the remaining credit totalsÌýfor their programs. Open electivesÌýareÌýdefinedÌýas any creditÌýcourseÌýoffered by the College not already included in the student's general education, major, option or minor.ÌýStudents will need 120 credits total to graduate with a bachelor's degree from the ÌÇÐÄÊÓƵ Division of the College of Professional Studies.
- Identify the activities/issues in marketing that may present ethical challenges and articulate the consequences associated with the unethical behavior.
- Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
- Recognize the role of marketing in today’s global society.
- Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.
- Identify and analyze contemporary marketing problems and situations.
- Collect, review, and analyze consumer and sales data to make informed marketing decisions.
Your Prior and Current Learning Counts
Many of our students can demonstrate college-level knowledge gained from military, workplace and volunteer-based training, and experiences. We are experts at helping students demonstrate learning and earning academic credit.
Career Outcomes
Talk with your advisor to discuss how your program, experience, and goals align.