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What is the Digital Marketing Minor?
The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level.
Why study Digital Marketing at UNH College of Professional Studies?
Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.
Curriculum & Requirements
All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only 8 credits may overlap between major and minor.
Minor Requirements
| Code | Title | Credits |
|---|---|---|
| MKT听517 | Consumer Behavior | 4 |
| MKT听612 | Agile Marketing | 4 |
| MKT听615 | Digital Storytelling and Brand Management | 4 |
| Select two of the following: | 8 | |
ART听512 | Fundamentals of Design | |
COM听647 | Writing for Visual Media | |
MKT听600 | Social Media Marketing | |
MKT听645 | Marketing Research | |
MKT听720 | Digital Advertising | |
MKT听723 | Marketing Design and Usability | |
| Total Credits | 20 | |